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One of the main goals of social media is to build relationships and trust with your prospects and customers, and to turn them into loyal advocates and promoters of your brand. You can do this by being consistent, transparent, and authentic in your social media presence, and by showing your human side and personality. You can also leverage social proof, such as testimonials, reviews, case studies, or user-generated content, to demonstrate your value and credibility, and to encourage referrals and word-of-mouth. You can also collaborate with influencers, thought leaders, or partners in your industry, who can help you reach new audiences and enhance your reputation.
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